Hubvisor : A purpose driven journey

As we reach the halfway mark of 2025, both Hubvisor and the programmatic industry show no signs of slowing down. Our team will once again be present at the Cannes Lions Festival — ready to connect, share insights, and continue shaping the future of advertising technology.

Quick reminder : What is Hubvisor?

Hubvisor is a French ad tech company committed to improving transparency and performance throughout the programmatic advertising chain. We work closely with premium publishers to help them regain control of their monetization strategies. Our suite of solutions — including advanced client-side and server-side header bidding, real-time analytics, and log-level data insights — delivers tailored value where it matters most.

Since our founding in 2017, we’ve built long-term partnerships through open communication and close collaboration. This has allowed us to improve inventory quality, drive publisher revenue, and continuously evolve our services.

According to our publisher partners, one of Hubvisor’s greatest strengths lies in the quality of our communication and the dual business and technical support we provide. Every integration and solution we deploy is fully customized — ensuring that each publisher receives an approach tailored to their specific needs and goals.

Going Global: From France to Japan

In 2019, we began expanding internationally — starting with Japan, a market historically centered around domestic partnerships and technologies. Building trust in a cross-cultural environment wasn’t easy, but thanks to strong cooperation between our teams and local partners, we’ve developed a successful, long-term presence.

Now, six years in, Hubvisor is part of a major initiative in Japan, offering its expertise to a consortium of leading publishers who have created a shared advertising platform — much like the UK’s The Ozone Project.

“Our presence in Japan was born from a unique set of circumstances, but we’re always open to new markets. Solutions like Direct Path and MoneyTr are fully exportable and could easily benefit other regions — including, potentially, Belgium.” — Sylvain Travers, CEO

2021: Launching Direct Path

In 2021, we turned our attention to the other side of the ad supply chain — the link between advertisers and publishers. With Direct Path, launched in partnership with The Trade Desk, we created a streamlined, direct connection between the DSP and the publisher.

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The results speak for themselves:

“With Direct Path, we’ve reduced the number of bid requests for a single impression from 450 to just one. This dramatically cuts CPMs for advertisers while boosting publisher revenue by 25–30%. We’re already working with major brands like Stellantis, Renault, and Nestlé.” — Sylvain Travers, CEO

A quick testimonial from one of our Direct Path users :

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This solution is a strong step forward in our mission to simplify and clarify the programmatic value chain.

2023: European Expansion

In 2023, we began expanding across Europe, focusing on premium publishers in key markets. We launched partnerships in Spain and Germany, with others already in the pipeline.

This move was a natural next step in Hubvisor’s journey — driven by a growing demand for transparent, customizable alternatives in the programmatic space. As we enter new markets, we make it a point to adapt not just our technology, but also our approach to align with local cultures and business expectations.

Our European expansion involves exporting our core managed services and introducing Direct Path to new partners. What continues to set us apart is our full commitment to transparency, deeply customized solutions, and close business and technical support — a combination our partners consistently highlight as one of our greatest strengths.

Looking ahead, our roadmap includes further European growth, including early partnerships with a premium publisher in Ireland. As always, our expansion is guided by strategy, not speed — staying true to our mission of delivering meaningful, tailored value in every market we enter.

2024–2025: Introducing MoneyTr

In 2024, we launched MoneyTr, a powerful new tool designed to bring radical transparency to the programmatic supply chain. The concept had been in development for some time, but its implementation required the collaboration of key industry players — and until recently, the market simply wasn’t ready.

True to our mission of cleaning up the ecosystem, MoneyTr addresses three key needs: transparency, performance, and the creation of a healthier programmatic environment. It's more than a feature — it's a dedicated product. Built as a standalone dashboard, MoneyTr provides a clear view of financial flows across the entire programmatic chain.

“There’s been an explosion of intermediaries adding friction and opacity to the value chain,” says Sylvain Travers, CEO of Hubvisor.

“Today, an average of 15–17% of a campaign’s budget simply vanishes without a clear explanation. With MoneyTr, every euro is traceable end-to-end.”

Currently deployed with a limited number of volunteer partners, MoneyTr is already proving its value as a daily financial monitoring tool that restores visibility and accountability throughout the supply chain.

This marks just the beginning of our journey with MoneyTr. Our ultimate goal is to empower all stakeholders with the insights needed to optimize programmatic transactions and foster a more transparent, trustworthy ecosystem.

See You in Cannes?

The Hubvisor team will be at Cannes Lions again this year 2025 — ready to meet, exchange, and imagine the next chapter of programmatic together. Want to connect?

📩 Reach out at hello@hubvisor.io

Let’s keep building a cleaner, smarter, more transparent ecosystem — together.