Search

Lens Homepage

Database and data-retention

Bidders

Reporting

Activity

AI Assistant

Optimisations

Dynamic floors

Based on many dimensions, floors will vary hourly to match the demand. The result is higher RPM and fill rate.

Prebid dynamic floors

Hubvisor developed an intelligent algorithm that allows to dynamise the Prebid floors sent to bidders within the bid request.

The goal: maximise the bids’ value (RPM) and maintain a correct fill rate for your inventory.

The floor_multiplier takes into account various parameters such as:

  • Hour of the day

  • Site

  • Device

  • Category

  • Page zone

  • Placement

  • Refresh

  • Programmatic fill rate

The floor_multiplier can be below or above 1 - the limit can be set by the publisher based on its objectives.

The floors are automatically updated hourly, and reviewed every day.

How does it work?

GAM dynamic UPRs

Via a key value mechanism, which will activate UPR’s buckets, Hubvisor will send the winning bid CPM or the floor (in the event of no winning bid) of the Prebid auction to GAM.

It will activate the correct UPR - instead of a hard UPR set by you in the adserver.

The goal: dynamise and put pressure on Adx demand