Dynamic timeouts

The auction timeout will vary based on the user’s connexion and bandswith.

All users do not have the same connexion and bandswith.

Depending on the device and the network used (Edge, 3G, 4G, 5G, ADSL wifi, Fiber wifi, Ethernet cable, etc…), the speed of downloading the content and the ads of the page can strongly vary.

Demand partners are directly impacted by it because if the auction is slow to load, it might mean that they have less time to respond and participate.

This is why it is recommended to dynamise the timeout rules based on the user’s connexion and bandswith.

e.g.

The connexion speed is calculated directly on the page and measured in Megabit per second (Mbps).

The idea: split the traffic in 4 connexion speed conditions and apply different timeout values to each condition.

How to implement: A/B test the value by default vs. the dynamic values to make sure the impact is positive on both business and web performances.

However, it is important to note that improving the timeout rate depends on your objectives: highly lowering the timeout will improve the web performances but might leave out some partners that take a long time to respond - thus some business opportunity.