Seconde chance

When there is no creative to be displayed, Hubvisor launches again the whole process of the auction for the placement (Prebid auction + adserver).

Attention: this is not to be confused with autorefresh.

To recall the steps to an ad:

• the Prebid auction takes place

• the winning bid (if there is one) is sent to the adserver

• the competition starts within the adserver

• the adserver renders an ad to be displayed.

In the occasion of a no-ad event, the adserver will send us a signal no-ad to run again the whole process of the programmatic auction.

Every party will then be called a second time, hoping for an ad to be displayed - instead of a blank ad placement.

To know: enabling this module will improve your fill rate but will increase the volume of ad requests on your inventory.