A/B/n testing

You can test anything with a split of the traffic, allowing fair and deep analysis.

Here are some examples of what you might be inclined to test:

• Dynamic timeout

• Changes of the autorefresh rules

• Business impact for integrating userIDs

• Adserver set-up

• Dynamic UPRs

• Business impact of one or more demand partners

• Client-Side vs. Server-Side

The A/B testing parameters are fully customisable.

e.g. You can split the traffic 50-50 or test only on 1% of the traffic, or more, or less.

It is possible to synchronise the A/B test and send you custom key value or other information so you could use your own tools to analyse the test.

e.g. Analyse the impact on users’ interactions.