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Auto refresh

Ads are refreshed when viewable after a determined duration. The goal is to maximise the yield per viewed placement.

With our autorefresh module, you can refresh your inventory based on custom parameters:

  • Frequency

  • Viewability

  • Capping

The mix is almost infinite and can adapt to any of your / your partners’ needs.

e.g. 14s for banner placements on desktop devices, except for placement B.

45s for partner A on all placements.

Important to know: as long as Hubvisor is called for a Prebid auction on the placement, ALL demand sources are being refreshed.

e.g. Hubvisor runs the Prebid auction for banner_atf on desktop but the impression is actually won by a direct campaign: the ads will still be refreshed based on the parameters initially chosen.

It is possible to include or exclude any type of demand:

  • Private auction

  • Any specific campaign or advertiser

  • Open auction

  • Preferred deals

  • …

To know: it is possible to refresh your ads based time and not on viewability. Each X seconds, your ad will be refreshed, regardless if it was viewed by the user.

It only depends on your objectives.