Consentless monetization

In the case where your adserver does not manage consentless monetisation, we bypass it and Hubvisor renders the Prebid ad.

! Mostly for publishers using GAM as an adserver !

When the user does not consent to your CMP, he/she will browse your website in a consentless environment.

If you have not allowed Limited Ads, you are still able to monetise your consentless inventory.

We call it HSC: Hubvisor Short Circuit.

Hubvisor will run the Prebid auction as in a consent environment, but will not call the adserver and render ourselves the winning ad.

It is possible for any kind of inventory: banner, native, outstream, instream, audio, app.

To know: usually, consentless inventory is valued at 50% of the consent inventory.

Not calling Google may pose a problem for you: you won’t be able to run direct or programmatic guaranteed campaigns.

The solution: call a secondary adserver that is fully compatible with the consentless environment, and manage your campaigns directly through it.